It’s feature number 3 in So This Is Love’s March vendor love round-up of talented floral designers! Today we chat with Amelia of Yellow Thistle Designs whose dreamy boho-romantic florals will have you saying ‘yes please!’
What inspired you to start your business?
When I was 13, I visited Italy with my grandmother who was born and raised there. While we were walking, I saw this little kiosk selling hand tied bouquets. Nothing overtly beautiful about it, but I went home saying “I want to be a florist” and never stopped saying that!
What is most unique about your brand & services?
I think that my youth helps me stand out. I started the business last march at 20 years old, and while it’s a lot to juggle school full time AND manage a business, I think that being so young let’s me stay up to date with every trend and flexible when it comes to this ever changing industry!
I think there is something powerful in getting out what is in. Writing your desires on paper with pen (or tapping a screen and seeing pixels appear in legible formation). So this is my desire for the year: I want to be nature-inspired. I want to play with the way individual stems move and create different shapes in my arrangements, not by overt manipulation but by paying attention to the curves in poppies and to the way certain roses seem to look upwards. I want to forage vines and let them cascade like water. I want to notice details in my surroundings. How San Diego grows silver eucalyptus and soft pink pepper berry. How the Spanish moss hangs delicately from ancient oak trees and dances lightly in the wind in Savannah. How Nashville grows a million shades of green in the springtime. I want to let that inspire me. I want to pull illegal u-turns because I catch a glimpse of my favorite foliage from the corner of my eye. Nature inspired. I don't want it to just sound nice on an Instagram Bio. (ps mantle pic by @oxeye.photo)
What type of occasions do you love to design for?
I exclusively design weddings!
What is something more clients should be informed about when making their floral selections?
Wedding flowers aren’t just a wedding necessity, it’s an opportunity for couples to express who they are artistically and a way to help non verbally tell their story.
What is the most unique design request you’ve ever received ?
I think my first wedding request was my most unique. It wasn’t anything extravagant, it was a friend in love that asked me, a dreamer, to quit dreaming* and start doing.* She asked if I would do her wedding flowers, so between March and July, I had to figure out how I, a born and raised Texan, was going to start a business, get a wholesale license, order flowers shipped out to Arkansas, AND design out of state! So it wasn’t necessarily my best work or even my most unique work, it was more just the situation itself. Why me? But if it weren’t for that, I wouldn’t be doing this thing I had dreamed of for so long and I love so much!
What is one thing about yourself that you love to share with your clients?
I always let them know that I am nature inspired, I love texture and movement and color, looking around me to see how things naturally grow and hang and work together…if you want a traditional tight ball of white roses, I’m not your gal! I also tell them that I can’t do baby’s breath. I can’t
Dying to see more of Amelia’s dreamy designs?
Check her out at www.yellowthistledesigns.com